Marketing Burberry Target Audience - 931 Words

Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals. In this essay I will be outlining the ways in which Burberry has been marketed and so focusing on the four ‘P’s’ of marketing. The approaches taken to market the brand†¦show more content†¦Distribution channels consist of organisations where goods pass in the direction of the customer, while producers need to manage their relationships with organisations in order to provide a cost efficient way into the marketplace. Burberry currently has 206 mainline stores, 214 concessions, 49 outlets, and 65 franchise stores (Burberry, n.d). These are located in largely populated, wealthy and tourist attractive cities, this is important as a huge number of the population fall into the Burberry target audience. If Burberry were to open in less wealthy cities, they may not get as much custom and may lose profit. In addition the brand may lose its sense exclusivity and expenditure. Price is an important factor in Burberry as price affects the value that costumers perceive they get from buying a product (Jobber Ellis-Chadwick, 2012). Burberry uses competitive pricing similar to its competitors which produces a psychological effect on Burberry customers (Jacobson, n.d). If Burberry for example lowered its price dramatically then customers may believe the quality has decreased and may presume it’s not worthy to be named a luxury brand. However by being expensive it suggest better quality and desire to sustain its customers as well as making there products seem exclusive. In conclusion Burberry focus’s is not just on its brand name but on the quality and extensive featuresShow MoreRelatedBurberry : A Brand Image1327 Words   |  6 PagesBurberry manufactures a fashion catalogue, fragrance and cosmetic collection. The brand maintains a strong British identity and has built a reputation for its authenticity, originality and craftsmanship. It is widely renowned for its trademark checked print trench coat and ‘prorsum’ horse logo. Being a brand that is globally franchised, Burberry has reinforced its brand image defined by authentic British heritage, remaining relevant and ‘current’ within the fashion industry through use of digitalRead MoreMarketing Communications Plan For Burberry1712 Words   |  7 PagesMarketing Communications Plan Introduction Companies can only make revenues when customers purchase their products or services. To increase sales, it is pivotal for the companies to develop an effective and clear Marketing plan. In this context, each year the company’s sales and profits are increased due to its strengths such as high quality luxurious products, massive growth of outlets stores across UK and effective marketing campaigns. This paper will present a clear marketing plan for BurberryRead MoreCelebrity Endorsement On Consumer Behaviour1619 Words   |  7 PagesDecisions? 3. Example Relevant sub-questions †¢ Examples of when consumers have been influenced by a certain celebrity or icon, to determine the consumption of a product. †¢ How celebrity endorsement has affected sales statistically through the use of a marketing campaign †¢ The use of controversial individuals being used for a campaign †¢ How celebrity image transforms brand identity and brand image 4. Aims of dissertation †¢ Defining ‘celebrity endorsement’ †¢ Research how sales have directly related to aRead MoreBurberry Marketing Revamp1036 Words   |  5 PagesBurberry 1-2 - Research and Reposition The Burberry brand founded in 1856 was a well-established luxury brand by 1920. Its iconic-checkered pattern was worn by celebrities, politicians and royalty. Along with being associated to quality and luxury, Burberry was also known for its durability, allowing it to maintain a niche within the luxury-clothing market. After being acquired by the great universal stores the Burberry brand was heavily licensed with little control maintained over its licensingRead MoreBurberry Analysis879 Words   |  4 PagesBurberry is an international luxury brand with differentiating brand values that resonate across a multi-generational and dual-gender audience. Burberry’s wide range of luxury products represents accessibility, style, aspiration and functionality.   The two main categories of products that Burberry sells are fashion and continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products h ave life cycles that are expectedRead Moreoverview of a Luxury Fashion Brand2482 Words   |  10 Pagesventure in fashion should therefore have a proper marketing strategies that will make it have competitive advantage over the other companies. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses operate, the target markets and product attributes as well as marketing methods, the companies have embraced luxury brand management and fashion marketing strategies that have made them be on top ofRead MoreDigital Marketing Strategies For A New Marketing Strategy2196 Words   |  9 Pagesorder to reach these digital consumers, corporations have shifted from traditional marketing to online marketing. Although some brands are struggling to tackle with its change and afraid of a radical shift of digitalization, Burberry, being well-known as the British luxury fashion brand, has successfully been able to shift its marketing strategies. The goal of this essay is to explore and identify the reasons why Burberry has succeeded its shift as well as to provide some recommendation and the limitationRead MoreMarketing Management : Business Studies2586 Words   |  11 Pages School of Business and Law MARKETING MANAGEMENT Department: BA (Honours) Business Studies LEVEL4 Name: Sreedevi Sreekandan Nair Sasikala Student ID: B0283DHGDHG0415 Assessor: Ellie Semsar Date of submission: 22th June 2015 Academic year: April – June 2015 Semester/trimester: 1st TABLE OF CONTENT Section Page No 1. Introduction 3 2. Meaning and Role of STPRead MoreBurberry : A Brand Company1952 Words   |  8 PagesBurberry was founded in 1856 by a dressmaker named Thomas Burberry, over the decades it has developed in to the globally recognised, quintessentially British, luxury brand that we see today. Burberry has built itself a reputation for ‘’craftsmanship, innovation and design’’ (Burberry, 2014: online), appealing across generations and genders offering men and women’s clothing, accessories and beauty. Burberry has icons that are recognised globally, including the trench, the trademark check and its brandRead MoreA Short Note On J M- High Street Brand And Burberry As A Luxury Brand1617 Words   |  7 PagesSupply Chain management is defined as the DESIGN, OPERATION, and IMPROVEMENT of the SYSTEMS that create and deliver the firm’s primary products and services. Like marketing and finance, OSCM is a functional field of business with clear line management respon sibilities. OSCM is concerned with the management of the entire system that produces a product or delivers a service, such as a cellular phone account, involves a complex series of transformation processes.† (Jacobs and Chase 2014). Supply chain

The Problem Of African American Educational Achievement

There are many discrepancies about the underlying causes of the problem of African American educational achievement. Measures of academic achievement in education show that African Americans are trailing their White counterparts, especially in higher education (Aronson, 2002). Numerous factors that affect academic achievement, affordability, financial aid, support of family. African American students are frequently stereotyped and spend a great deal of time establishing their academic credibility and rapport in the classroom. The challenges encountered in academic and social life on campuses is the result of the scrutiny that black students face when it comes to their intellectual ability. The need to validate their intellectual competence in the classroom to White peers and to faculty derive from stereotypes or comments from non-Blacks about the Black community (Fres-Brit, 2002). Whether women of color choose to attend a particular institution because of its ability to satisfy a des ire to be in a predominantly Black environment, or because of the quality of education a particular institution offers, they can benefit in numerous respects when it comes to academic and career achievement. Understanding the variety of factors that contribute to Black students’ success requires researchers to examine resiliency from multifaceted perspectives (Bentley, 2015). In a space where black bodies and female bodies are considered â€Å"space invaders†, social scientist Nirmal Puwar, explainsShow MoreRelatedThe Current Educational System For African American And Hispanic Students845 Words   |  4 PagesThe current educational system discourages African-American and Latino men from succeeding in school. I believe that this is due to inequities in educational agency for African-American and Latino students. In my experience, male students are more susceptible to these problems regardless of socioeconomic conditions. Without the structure of a strong educational plan, many young men will seek detrimental habits to fill this void. Any sort of structure becomes a haven for anyone who is trying to navigateRead MoreEvidence Of The Problem From The Professional Literature Essay1550 Words   |  7 PagesEvidence of the Problem from the Professional Literature Historical achievement gap. Historically, the achievement gap was an unobserved problem back in the 1800s during the Reconstruction Era when unequal education existed. Butchart (2010) reported that racism and segregation between European American and African American students attributed to unequal education. Before and after the Emancipation, many African Americans attempted to set up schools for students, but violent assaults occurred thatRead MoreThe Achievement Gap Between Minority And Nonminority Children974 Words   |  4 Pagesâ€Å"Addressing the Achievement Gap Between Minority and Nonminority Children by Increasing Access to Gifted Programs,† by Paula Olszewski-Kubilius, Seon-young Lee, and Mephie Ngoi, â€Å"The most significant educational problem in the U.S. is the fact that the achievement of minority children lags behind that of non-minority children† (Kubilius 2004). In another article called â€Å"Bridging the minority achievement gap,† by Edmund W. Gordon, it’s said that â€Å"although African-American, Hispanic, and Native American childrenRead MoreUp From The Parched Earth : Toward A Theory Of African American Achievement931 Words   |  4 PagesYoung, Gifted and Black: Promoting High Achievement Among African-American Students includes sections from three educators turned authors that discuss specific issues that affect educational performance of Blacks in America’s educational system while also assigning potential practical solutions to these problems. In a debate over their lack of success in education, this book is integral because it provides readers with viewpoints from the eyes of the students who make up the category of â€Å"low achievingRead MoreWhat Can Educators Do For African Americans?815 Words   |  4 PagesFor more than 50 years black students lag behind their peers from other racial groups on achievement. Educators play a huge role in the equality of education for all students. Interv entions, reforms, and legislation have been proposed in various forms for several decades. The question is what can educators do to assist African American students in being successful and having an unbiased educational experience? How do we create children to be new thinkers and inventors that tackle racial disparitiesRead MoreNo Child Left Behind Act1737 Words   |  7 PagesFirst, what is the achievement gap? According to the achievement gap in education refers to systematic variances in the ability to learn between students from majority populations and students from minority populations. The most significant effort made by the federal government to improve the nation s schools and student learning is the 2002 reauthorization of the Elementary and Secondary Education Act (ESEA). The ESEA was largely designed to address the achievement gap in multicultural educationRead MoreA Study of Factors Contributing to the Lack of Success and Participation of African American in Males in Advance Placement Classes1538 Words   |  7 Pagesfactors that contribute to the academic achievement gap between African American males. A sample of 25 8th grade, African American, male students from Dent Middle School will be identifyied as participates for the research. Although there has been research written about the achievement gap between African American and their counterparts, the literature is limited regarding strategies tailored specifically to address the achievement gap between African American males. Participant’s data will be collectedRead MoreBarbara Sizemore : An Effective School System Essay1636 Words   |  7 Pagesopportunities of low income African American students (Bradley, 1996). She implemented several educational tactics, such as the development of the teacher and new school policies to create the school achievement structure program (Bradley, 1996). To enhance the learning experience of the African Americans and low income students, Sizemore made the school system suitable for all types of students. She did not strive to accelerate and advance the educational environment of the African American student body exclusivelyRead MoreThe Unequal Separation Of African Americans1453 Words   |  6 PagesAfrican Americans as a whole agree that racial segregation has affected their chances of employment, residency, education and access to proper health facilities. Many have stories and experiences of being qualified for a job but being turned down for being African American. Several experiments have been conducted where an African American would attempt to view homes in diverse neighborhoods and be turned down and white co-workers or friends would call immediately after and be invited to come in.Read MoreBlack Male Underachievement : African American Males910 Words   |  4 PagesThe lives of young African American males is under constant threat in the United States. â€Å"Only 41% of African American males graduate from high s chool in the U.S., leaving more than half of African American males between the ages of 16 and 19 unemployed† (McGee, 2013). According to McGee (2013), fifty percent of African American males in grades 6–12 have been suspended compared to 21 % of White males. Seventeen percent of African American males have been expelled, compared to 1 % of White males and

Ap Compare Essay free essay sample

AP Compare Essay During the 1450- 1800s, both the Spanish Empire and the Ottoman Empire were becoming powerful. Spain found the Americas while the Ottomans took over Constantinople. Both contained land which allowed Spain to focus on raw materials while the Ottoman Empire focused on expansion. Spain found the Americas which allowed Spain to find raw materials and help increase their economy. The Spanish was able to dominate other Empires because they found the Americas. On the other hand, the Ottoman Empire started to expand across the region because they were able to take over Constantinople. This allowed the Ottoman Empire to become one of the world powers. As soon as Spain found the Americas, they focused on grabbing raw materials because it would allow them to dominate the world economy. This also allowed Spain to become richer and powerful. However, as soon as the Ottoman Empire gained control over Constantinople, the Ottoman Empire knew they were able to expand their Empire because the Empire gained a lot of power which other countries were afraid of. We will write a custom essay sample on Ap Compare Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Spain’s empire building process was focusing on a merchant empire because they wanted to dominate the economy; however, the Ottoman Empire’s building process as focusing on strengthening their military force. The Spanish lacked value as they focused on going to the Americas for almost everything like raw materials and natural resources. The Ottoman Empire government was corrupted which forced their military to maintain the Empire. Between the 1450- 1800s, both the Spanish and Ottoman were becoming the world’s powerful empire Spain and the Ottoman focused on different ideas, as Spain focused on merchant as Ottoman focused on strengthening military and expansion.

What is America free essay sample

A look at what America represents in the eyes of the world. This paper examines what America looks like to an outsider, and what it means to people from different countries of the world as a state, as a people, and as a geographic region. It considers liberty, equality and democracy from the perspective of immigrants and of other countries of the world. The country is also considered in light of the views of Plato, Voltaire, Bismarck and Marx. Although the origins of the country has its roots in the European colonization of the Americas beginning in the 16th century, the ideals of the United States of America are wedded to the Declaration of Independence in which the founding fathers of the country have committed the nation to the concept of equality, democracy, and liberty. These are the principles from which all subsequent U.S. politics, forms of government, economic policies, and social trends have taken their lead. We will write a custom essay sample on What is America? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While incorporating these ideas in the declaration of independence and, later, the U.S. constitution the founding fathers of America were greatly influenced by the 17th century English philosopher, John Locke and his theories on politics. Lockes ideas of the supreme sovereignty of the people, their natural right of changing a government that does not work in their interest, separation of the church from the state, and rule of the majority are reflected in the American Declaration of Independence.